Where to buy generic Viagra over the counter and is it possible in the UK?

The introduction ofgeneric Viagra Viagra dates back to 1998. This medication is used for treating erectile dysfunction, which is a result of the lack of blood flow to the penis. Currently, this drug can be bought only if a prescription is available. However, in 2017 British healthcare specialists from regulatory agencies started to consider a proposal that over the counter Viagra (Pfizer’s blue anti-ED pills) should be allowed. The idea could lead to significant changes in curing ED. Obviously, such revolutionary innovation in drug sale industry had the perspective to be applied to drug sales in Great Britain. However, the United States would definitely adopt the practices under the pressure of British pharmaceutical market.

Early European experience (OTC sildenafil in the EU)

The abovementioned Pfizer’s attempt to obtain government’s approval for distributing OTC Viagra within Europe was not the first. In 2008, the famous drug manufacturer decided to ask the European Medicines Agency (EMA), that was in charge of regulating and approving the medicines distributed in the EU territory, for a permission to change Viagra’s status from prescription to over-the-counter one. Later that year Pfizer withdrew its proposal. In case of getting EMA permission, Pfizer would be able to launch the sale of 50-milligram Viagra pills without a prescription in most European countries, including Great Britain.

Pfizer’s bid offered to British Regulatory Agency

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British residents’ decision to leave the European Union and the follow-up process called Brexit influenced the way of medication regulation within the United Kingdom. Now it is Medicine and Healthcare Products Regulatory Agency (MHRA) which is authorized to approve drugs. It was this agency where Pfizer submitted its OTC proposal at the beginning of 2017.
As far as Pfizer’s 2008 petition is concerned, its withdrawal was caused by concerns expressed by the Committee for Medicinal Products for Human Use operating under the EMA. The committee considered Viagra unsuitable for over the counter sales.

Worries concerning over-the-counter Viagra

One of the concerns expressed by the Committee for Medicinal Products for Human Use referred to the fact that some men could start administering OTC Viagra without undergoing proper doctor’s examination. Another worry was associated with patients’ incorrect use of the drug because of rather complicated instruction applied to it. The third concern referred to misuse of the drug, for example, for the purpose of recreation.

Retaining the pill’s iconic look

When pursuing its over-the-counter campaign within the UK, Pfizer stated that the world famous drug would retain its iconic look (the blue pill of diamond shape) and be described as sildenafil citrate (Viagra’s main active component).

It is interesting to note that the campaign coincided with the American pharmaceutical market’s preparing for launching a generic version of the blue pill in late 2017. The generic drug is a result of Pfizer’s licensing agreement with Teva Pharmaceuticals.